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Jan
9
Royal Air Maroc
Filed Under Airlines
Morocco’s national airline is also the fourth largest airline in Africa. It uses Mohammed V International Airport in Casablanca as its hub. Royal Air Maroc (RAM) operates a domestic charter service that includes charters for the annual Hajj pilgrimage to Mecca as well as regularly scheduled commercial flights throughout Africa and Europe, and as far as North America and Asia.
Founded first as Compagnie Cherifienne des Transports Aérienes in 1953, the airline began operating regional flights with small turbo prop planes and didn’t adopt the name Royal Air Maroc until 1957, when it began flying its first international routes from Casablanca.
During the 1960s and ‘70s, Royal Air Maroc began acquiring Boeing jets as it began to fly farther afield. The fleet began operating long-haul routes with Boeing 727s and 707s, and by the end of the decade the airline had firmly established routes to North America, Europe and the Middle East as well as flights throughout North Africa.
The 1980s saw the airline expanding its routes and increasing the frequency of flights to its established destinations. With the growing profits produced from its growth, newer aircraft were purchased to stay modern and competitive. The airline’s Boeing 727s were phased out in favour of 757s, which hold more passengers and economise on fuel.
More Boeing 737s were introduced to the fleet to serve Royal Air Maroc’s European destinations in the 1980s as the European market became more competitive. A new 747-300 was used to serve the North American routes exclusively and more African destinations were added to the regular flight schedule.
After the new millennium, like many other airlines in the world, Royal Air Maroc had to rethink its strategy to deal with more competition and soaring fuel prices. Code-share routes with Delta Air Lines were initiated and a low-cost subsidiary company was formed called Atlas Blue.
Starting in 2004, Atlas Blue began to use Marrakesh as its base of operations. More new planes were bought to economise on fuel and save money in the long-term. The new strategy worked and Royal Air Maroc managed to avoid the fates of some of its contemporaries.
Today the airline is competing for coveted routes to Europe, while low cost carriers continue to arrive in Morocco due to an open sky agreement signed with the EU in 2005.
Make a flight booking on Royal Air Maroc
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